About
Why JAG Exists
Most service businesses operate in silos. Your accountant doesn't talk to your attorney. Your insurance agent doesn't coordinate with your financial advisor. And you're left managing the gaps. JAG was built to change that. By bringing specialized service companies under one roof — united by shared values and a commitment to trust — we create something better: coordinated expertise you can rely on. We're not trying to be everything to everyone. We're building a family of businesses that do specific things exceptionally well, backed by people who operate with integrity.
Our Mission
To build businesses and partnerships rooted in unwavering trust, clarity, and integrity. If it doesn’t grow, encourage, or facilitate trust, we don’t do it. Period.
Our Vision
To be the most trusted group of service businesses in our markets — known for honorable work, direct communication, and doing things the right way every time. This vision can apply to any future divisions you add under JAG (financial, consulting, software, trades, etc.).
Our Values
These are the foundational values that apply to ALL our divisions.
We Do What We Say — And We Say What We Did
Follow-through and transparency are non-negotiable.
We Shoot Straight
Honest, direct communication — no fluff, no games.
Expectations Are Clear — Always
Clarity is kindness. Ambiguity destroys trust.
If It Stinks, We Don’t Touch It
We avoid anything that undermines integrity — people, deals, processes, or decisions.
Zach Johnson
Founder
Our Leadership
Hey! I’m Zach Johnson—Arizona native, husband, father, self-proclaimed comedian, outdoorsman, and financial professional with JAG Financial.
I work with some of the hardest-working people out there, helping individuals and business owners make confident, informed decisions about their money. With a background in sales and accounting, I understand the dedication, creativity, and sheer effort it takes to build something meaningful—and how frustrating it is to waste time or operate without clear numbers.
Accurate financial data is critical. You can’t make smart decisions without it. My goal is to help you understand your finances clearly, build practical strategies, and move toward your goals—whether that’s growing a mini empire or taking over the world.
Let’s talk.
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